GoodWill Chiropractic
Refined an existing logo concept for GoodWill Chiropractic based in Mellons Bay, Auckland, emphasising the pun in “GoodWill” and creating a fresh, approachable bubble-like spine icon. Explored typographic emphasis, colour variations in blues and greens, and icon adjustments for balance and clarity. Delivered final logo and icon in multiple formats for digital and print use.
Built on initial concepts, creating developed options for review and to choose from, resulting in the final branding.